My name is Renata and I’m 35 years old.
I’ve been working in communication and marketing for 10 years, collaborating with national and international brands.
I was born in Southern Italy.
At five years old, I defeated Jaffar and rescued the princess of Persia.
At 19, I left the South for Rome to study Economics and Management, then moved to Milan to specialize in Management at Bocconi.
In 2014, I joined Gucci in the WW Digital department, just as Alessandro Michele’s creative revolution began. I was part of the team reshaping the brand’s digital presence, working on the design, launch, and communication of the new e-commerce platform, before leading editorial projects for gucci.com – such as all editorial content related to the fashion shows, for example.
In 2017, I shifted gears with a course in Graphic Design and Art Direction, which led me to Casa Surace. Back in the South, I spent five years as a creative producer: writing scripts, producing branded content, managing TV and radio campaigns, and working as assistant director on set.
Since 2022, I’ve been working independently as a creative producer and strategist, developing projects across hospitality, entertainment and lifestyle.
My work ranges from branding strategies and marketing activations to ATL and BTL communication and guest experience design – always blending creativity with structure to make ideas real.
In no particular order, I love Italy, music, cinema, cultural promotion, urban legends, video making, photography, and travelling.
Especially travelling.
Renata M Perongini 