scope_ Development of a high-impact social campaign
date_ Feb 2020

the project_
When the first wave of Coronavirus arrived in Italy, and people started to worry about the impending pandemic, we decided to create a video with the goal of transforming the hundreds of rules circulating on government websites into simple advice accessible to everyone.
We felt the need to share this video to help people understand how to deal with the emergency, but especially to mitigate the issue affecting the Chinese community in Italy—wrongly accused of spreading the virus worldwide.
The video went viral and within two weeks, it had spread around the world—it was translated into more than 10 languages, including Portuguese, Chinese, and Japanese.

my role_ creative concept, script co-writing