brand_ Intesa Sanpaolo
scope_ Product marketing, Branded Content and new features launch
date_ July 2020

the project_
The video project is part of the 2020 digital campaign for Intesa Sanpaolo. The goal was to make the app appealing to a young and tech-savvy audience. That’s why we came up with the idea of a grandmother…

my role_ Creative idea, scriptwriting, and management of the Brand’s presence within the content.