brand_ ACE
in collaboration with_ Fater Italia, DLVBBDO
scope_ ATL and BTL campaign, new format creation
date_ Jan 2020 – Dec 2020

the project_
A new product family deserves a new communication format. For this reason, for the launch of the new line of bleach-free degreasers and floor cleaners, I collaborated with Casa Surace, Fater, and LVDBBDO on the development of an integrated communication campaign. This campaign was designed to communicate ACE’s brand innovation and reach the target audiences across TV, radio, and digital channels.

my role_ Concept development, copywriter, script supervisor, coordinating with client’s video production departments, brand manager for Casa Surace.