brand_ Gucci
scope_ marketing, communication, online editorial content
date_ July 2017

the project_
In 2017, Gucci launched a line of t-shirts in collaboration with British artist Angelica Hicks. The t-shirts were an exclusive e-commerce release.
I was part of the creative team that conceived the entire online communication campaign for the collection launch (social activations, online editorial content, and the implementation of web pages to support the campaign). I coordinated the project, supporting the merchandising team and the digital art director.

my role_ Support to the digital art director, part of the team developing the online communication campaign, coordinating project delivery, and setting up the digital campaign.