brand_ Lindt
scope_ packaging restyling
date_ Mar 2014

the project_
The restyling of Lindt’s packaging is one of the projects I worked on during my specialization at Bocconi.
The brand specifically asked us to rethink the Lindt chocolate bar to make it unique and desirable. Taking advantage of the company’s 170th anniversary (which was set to take place the following year), we developed the idea of transforming the packaging into a work of art, where the usual product images were replaced by hand-drawn illustrations. The typical swirls of the Lindt bar were transformed into frames.

my role_ graphic design, creative concept