Venue_ LUDO dine & vibe @ nhow Roma hotel
Client_ Minor Hotels
date_ ongoing

scope of work_ Creative direction & strategy for a hybrid dining and entertainment space inside an international lifestyle hotel

project overview_ LUDO is a dining-led nightlife concept inside nhow Roma: not just a restaurant, not just a club, but a hybrid format where dinner gets loud and music leads the room.​ Built as a holistic experience, it connects food, curated club culture and design into nights people want to be part of, come back to, and talk about.

scope and deliverables_
Concept refinement and positioning for LUDO as a hybrid dining club
Brand narrative, tagline and messaging framework
Communication strategy playbook covering experience, channels and roadmap
Tone of voice and copy directions for web, social, playlists and on-site touchpoints
Event programming structure (weekly flow, resident + guest DJs, curated formats)
Guidelines for sound identity, spatial atmosphere and interactive “signals” across the venue

highlights_
Defined LUDO as “a club you can eat in, a restaurant you can dance in, a community you can belong to”, giving nhow Roma a clear cultural role in the city’s nightlife.
Designed a music-driven, multisensory experience model where the physical space, programming and digital touchpoints all reinforce the same attitude and mood.
Created a strategic foundation that supports long-term growth: from launch phases and FOMO-driven campaigns to community-building and recurring signature nights.

links:
WEBSITE
SOCIAL MEDIA

press:
LA REPUBBLICA
GAMBERO ROSSO
BEVERFOOD
AGENFOOD
GLOBESTYLES