Client_ Minor Hotels
Brand_ nhow Hotels & Resorts
Venue_ nhow Roma
date_ Febr 2025 – July 2025
website_ https://www.nhow-hotels.com/en/nhow-roma
main tasks_ Rebranding, Content Strategy, Content Production, Guest Experience Strategy, Experiential Marketing
the project_
Contribute to the rebranding of a NH Collection Hotel into nhow Roma, supporting its transformation into a bold, contemporary lifestyle hotel where the city’s rich history meets modern design, immersive experiences, and guest engagement—all under the Thai Minor Hotels group.
Key contributions included:
Brand storytelling & positioning: Conceptualized and produced a distinctive brand voice, positioning nhow Roma as a playful, cosmopolitan lifestyle destination for experience-driven travelers and ensuring it across all digital and physical touch points.
Website & SEO content: Developed and optimized copy for room categories, guest experiences, and hotel features, enhancing digital visibility.
Guest communications, collaterals and stationaries: Oversaw and coordinated the creation and implementation of in-hotel messaging and all stationery (environmental messages, in-room stationeries, and other touchpoints), ensuring consistency, tone, and quality.
Social media & content strategy: Conceptualized and produced Social Media campaigns, narratives, and activations to drive engagement, showcase the hotel’s experiences, strengthening brand image.
Shooting coordination: Managed all in-hotel shooting activities, including scheduling, crew coordination, and execution to ensure seamless production and brand-aligned visual content.
Experiential campaigns & guerrilla marketing: Designed, coordinated, and executed creative city activations.
Culinary & lifestyle promotion: Crafted copy and concepts for dining experiences, meeting spaces, and lifestyle offerings, emphasizing shareability and experiential impact.
Renata M Perongini 