SAGRA SURACE

brand_ Sagra Surace
date_ July 2023

my role_ co-founder, event management, branding, marketing & communication, hospitality

the project_
Sagra Surace is an outdoor entertainment format that blends the characteristics of a traditional festival with those of live shows, combining popular traditions, the digital world, and social/environmental commitment, all in the style and tone of voice of Casa Surace.
The result is a village with food areas, games, music, entertainment, show cooking, itinerant performances, and interventions on social and environmental issues.

My role within the project involved managing all aspects related to brand creation, ATL and TTL marketing, creative direction of the Village, and hospitality activities coordination.

I managed and collaborated with four different teams on the format:

Together with the logistics team, I coordinated hospitality activities for talent, musicians, and key artists of the lineup, organizing tours for them to the main tourist sites in the area for territorial marketing activities, transfers, group lunches, and evening event activities.

Together with the other project leaders, I contributed to building the brand image, defining the overall strategy of the format, and other branding activities.

With the Marketing and Communications team, I conceptualized, developed, produced, planned, and monitored all communication activities related to the event, especially the multi-subject campaign (photos and videos) for both online and offline advertising. I also developed and coordinated the editorial plan for creating and publishing content for social media marketing and collaborated with local artists to create installations and graphic content for the event.

With the set design team, I guided the stylistic and artistic choices for the event spaces, paying particular attention to colors and structures within the village.